When you have been around digital marketing for long enough, certain phrases become natural and understood. However, this acceptance into common vernacular for some does not mean that it is common for all. For instance, backlinking is a phrase that many marketers understand, but many small business owners may not understand the definition or the importance of such a phrase or tactic.


Before defining a hyperlink, it is necessary to understand or identify a hyperlink. A hyperlink is a clickable link within a text file, like a blog post, that is usually depicted as a word or phrase. Therefore, a backlink is a type of hyperlink that links from one website back to another, which is why it has the name that it does. Another common term for this type of link is an inbound link because any traffic generated from the link is incoming. These links are incredibly valuable in terms of SEO.


While the concept of backlinking may be easy to grasp, some people fumble on the execution because it does take a little knowledge of HTML or other coding skills. However, many word processors often offer conversion tools that change URLs into text links. Although, for those that want to try it the old-fashioned way an HTML backlink will look something like this: <a href=”some_website_here”>anchor text</a> 

The “a” tells the computer that the following is an HTML link tag. The “href” is the reference link or the destination link, and the anchor text will be what is displayed on the webpage when customers view it.


Now, every backlink needs to offer something to the business owner, but how do you know what links work and don’t work? Tracking. Many tools allow you to perform analytics on your links. However, not all of them are free to use, but Linkminer is one of the few that are. 


When you decide that you need to focus on your digital footprint and your SEO strategy, then you will need to up your backlink game. Search engines view backlinks like endorsements, meaning that the website with the most inbound links is proven to be the most authoritative. Increased authority improves your rankings. However, ensure that all your inbound links are relevant to your consumers and the keywords used.  

Backlinking is a common and effective SEO strategy. The process involves creating hyperlinks within blog posts and articles that point back to your website, increasing authority, visibility and relevance. Therefore, make backlinks a cornerstone of any digital marketing and SEO campaign.