Creating an advertising campaign for your business takes planning and lots of hard work if you want to put together something that will work and bring you a long-term return on investment for your business. If you’ve never run a...
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As a business owner, you understand the importance of having a strong customer base to help increase sales and give you a healthy bottom line. One great tool for communicating with potential customers or to keep current customers in the...
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Back before the internet, customer service was primarily handled by telephone operators or direct mail. However, through improved social media platforms and messaging capabilities, customer services have evolved, often requiring a continuous commitment to consumer dialogue. Therefore, it is critical...
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People love consuming content. In fact, we consume a constant stream of content on a daily basis when we aren’t even aware of it. Whether we’re mindlessly scrolling through our social media feeds, reading a news article or conducting a...
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Using organic strategies and paid strategies can increase your chances of reaching the exact audience that would need or purchase your products and services. Also, having an organic and paid strategy for your content is a fantastic way to guard...
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Business growth is founded on a multifaceted approach to operations and marketing. The operations side focuses on product, service, and distribution or sales, and the marketing side focuses on outreach and consumer interaction. While many business owners are connected to...
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When you have been around digital marketing for long enough, certain phrases become natural and understood. However, this acceptance into common vernacular for some does not mean that it is common for all. For instance, backlinking is a phrase that...
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