As a business owner, you understand the importance of having a strong customer base to help increase sales and give you a healthy bottom line. One great tool for communicating with potential customers or to keep current customers in the loop about updates or changes with your business is email marketing. With email marketing, you can quickly and easily connect with people to share news about your business or convert readers to buyers. To do that, however, you have to have the right tactics in place. Here are some tips to help you create a strong email marketing campaign. 

Creating Lists

Don’t email people unless they’ve given express permission to do so. It can be as simple as asking them to sign up for periodic email communication when they’re in your store or providing a link on your website for them to sign up.


Most of the world is digital, and a large portion of those people are on mobile devices. That means the content you share with your email contacts should be easy to read and optimized for web or mobile browsers. The easier your emails are to read, the better your chances of increased conversion rates. 

Use a Reputable Email Service

With so many instances of fraud happening these days, it’s vital to you and your business to use a reputable email service to send your content. If you send out mass emails from a personal or business email, it can come off looking like spam and may end up right in a person’s trash. Professional services also allow for opt-outs, which gives readers control over the type of content they receive. 

Don’t Spam

If a person trusts you with their email address, respect their privacy and don’t send too many emails. If you have exciting changes coming out or you like to keep up with your customers by providing them with a periodic informational newsletter, that’s fine. What isn’t fine is emailing them every day with the same filler content. 

Calls to Action

Even if the goal of your email is to educate customers about industry trends or your products and services, your emails should be actionable. That means that you should offer them a call to action in each email to visit your website to learn more about your offering. Whether you put in a simple link at the end of your email or your hyperlink to the different products and services you offer throughout, you should give readers a reason to visit your website.

Putting together an email campaign doesn’t have to be tricky. These tips can help you create a great email marketing campaign.