As a business owner, you’re likely invested in your business’s long-term success. In order to be a success, you need to have a solid product or service offering that customers will want to purchase. You should also invest in marketing strategies to get the word out about your business to bring in new customers and increase revenue. You can use pay per click, or PPC, strategies to help increase traffic to your site and give you more exposure. If you’ve never used PPC before, here are some tips to improve your overall strategy. 


You should research the different advertising platforms available before moving forward with your campaign and choose wisely. You want to be sure you’re working with a reputable business who understands PPC.

Know Your Audience

Think of the types of keywords they may use in their search and be sure to include them in your campaign. You should also plan to use the right targeting to reach your audiences, such as geo-targeting or device-targeting.

Landing Pages 

When customers come across your ads, you want to have a place for them to go when they click. Creating landing pages gives them a bit more information so they can make educated buying decisions. 


Understand what works best to reach your target audience and use those strategies to reach the right audience at the right time. 


If you aren’t sure which ad will bring in the most clicks, try running A/B testing for your campaign to run two types of ads at once. You can see which is performing best and go with that moving forward. 

Search Query Reports

These are important to understand negative keywords. Run these reports to see which words should be added to a negative keyword list so that your business gets more exposure. 


You know your local audience better than big box companies, so use that to your advantage and use local search. Using the right keywords in local search can give you great exposure. 


Filters are a great way to uncover any issues you may be having and help the algorithms remove keywords that may not be working in your favor. 


Installing tracking code into your PPC campaign can help you figure out what’s producing a greater return on investment for your campaign and help you tweak it to get the most for your money.

Ad Extensions

With ad extensions, you can add site links, product extensions or click-to-call to make the experience easier for the browser while being helpful for your business in creating conversions.

Managing a PPC campaign can be a great way to succeed as a business. These ten tips can help your business maximize your next PPC campaign.